Advertising: Critical Approaches / Chris Wharton, author
Material type:
TextPublication details: New York : Routledge, 2015Notes: Includes bibliographical references and indexDescription: x, 228 p. : ill ; 25 cmISBN: - 9780415535236
- Advertising
- HF 5823 W42A 2015
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 5823 W42A 2015 (Browse shelf(Opens below)) | Available | B008786 |
Includes bibliographical references and index
The nature of advertising history page 11-24
Historical outline page 25-46
Market society and its critics page 47-64
Political economy approaches to advertising page 65-84
Cultural and critical approaches page 85-100
Advertising framework and encoding page 101-111
Texts page 112-129
Reception page 130-142
Advertising in the home page 143-159
Outdoor advertising page 160-173
Sound and vision page 174-179
Consumer culture page 180-193
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