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Advertising: Critical Approaches /

Wharton, Chris

Advertising: Critical Approaches / Advertising Chris Wharton, author - New York : Routledge, 2015 - x, 228 p. : ill ; 25 cm.

Includes bibliographical references and index

The nature of advertising history page 11-24 Historical outline page 25-46 Market society and its critics page 47-64 Political economy approaches to advertising page 65-84 Cultural and critical approaches page 85-100 Advertising framework and encoding page 101-111 Texts page 112-129 Reception page 130-142 Advertising in the home page 143-159 Outdoor advertising page 160-173 Sound and vision page 174-179 Consumer culture page 180-193

ISBN: 9780415535236 2500

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF 5823 / W42A 2015

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