Advertising: Critical Approaches / (Record no. 177760)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01040nam a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SPU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180912152525.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160121s2515 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415535236 |
| Terms of availability | 2500 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | SPU_CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5823 |
| Item number | W42A 2015 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wharton, Chris |
| 9 (RLIN) | 215474 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising: Critical Approaches / |
| Statement of responsibility, etc. | Chris Wharton, author |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 228 p. : |
| Other physical details | ill ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The nature of advertising history page 11-24 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Historical outline page 25-46 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Market society and its critics page 47-64 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Political economy approaches to advertising page 65-84 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cultural and critical approaches page 85-100 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising framework and encoding page 101-111 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Texts page 112-129 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Reception page 130-142 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Advertising in the home page 143-159 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Outdoor advertising page 160-173 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sound and vision page 174-179 |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Consumer culture page 180-193 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 850 ## - HOLDING INSTITUTION | |
| Holding institution | SPU |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Source of classification or shelving scheme | Library of Congress Classification |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | took 012016 |
| ผู้วิเคราะห์รายการ | took 012016 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 21/01/2016 | 2500.00 | HF 5823 W42A 2015 | B008786 | 21/01/2016 | 10/02/2017 | General Book |