Public relations cases / Jerry A. Hendrix, Darrell C. Hayes. [book]

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Material type: Text

TextPublication details: Belmont, CA. : Thomson/Wadsworth, 2013Edition: 9th edDescription: xxi, 425 p.: ill. ; 24 cmISBN:

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Contents:

Solving public relations problems

Reaching major audiences

Emergency public relations

Integrated marketing communications

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HM 1221 H46P 2013 (Browse shelf(Opens below))	Available	BG001798

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Includes bibliographical references and index.

Solving public relations problems

Reaching major audiences

Emergency public relations

Integrated marketing communications

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