Public relations cases / [book]
Hendrix, Jerry A.
Public relations cases / [book] Jerry A. Hendrix, Darrell C. Hayes. - 9th ed. - Belmont, CA. : Thomson/Wadsworth, 2013 - xxi, 425 p.: ill. ; 24 cm.
Includes bibliographical references and index.
Solving public relations problems Reaching major audiences Emergency public relations Integrated marketing communications
9781111836825 (pbk. : student ed.)
PUBLIC RELATIONS--UNITED STATES--CASE STUDIES
PUBLICITY--CASE STUDIES
HM 1221 / H46P 2013
Public relations cases / [book] Jerry A. Hendrix, Darrell C. Hayes. - 9th ed. - Belmont, CA. : Thomson/Wadsworth, 2013 - xxi, 425 p.: ill. ; 24 cm.
Includes bibliographical references and index.
Solving public relations problems Reaching major audiences Emergency public relations Integrated marketing communications
9781111836825 (pbk. : student ed.)
PUBLIC RELATIONS--UNITED STATES--CASE STUDIES
PUBLICITY--CASE STUDIES
HM 1221 / H46P 2013