Public relations cases / (Record no. 163007)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01216nam a2200325 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123511.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130516s2013 cau eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781111836825 (pbk. : student ed.) |
| -- | 480 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM 1221 |
| Item number | H46P 2013 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hendrix, Jerry A. |
| 9 (RLIN) | 72381 |
| 245 10 - TITLE STATEMENT | |
| Title | Public relations cases / |
| Statement of responsibility, etc. | Jerry A. Hendrix, Darrell C. Hayes. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, CA. : |
| Name of publisher, distributor, etc. | Thomson/Wadsworth, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 425 p.: |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Solving public relations problems |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Reaching major audiences |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Emergency public relations |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Integrated marketing communications |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLIC RELATIONS |
| Form subdivision | CASE STUDIES |
| Geographic subdivision | UNITED STATES |
| 9 (RLIN) | 117209 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PUBLICITY |
| Form subdivision | CASE STUDIES |
| 9 (RLIN) | 117210 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hayes, Darrell C. |
| 9 (RLIN) | 157490 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Pallavi D. |
| 9 (RLIN) | 195631 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0513 |
| ผู้วิเคราะห์รายการ | pim 0513 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 16/05/2013 | 480.00 | HM 1221 H46P 2013 | BG001798 | 16/05/2013 | 10/02/2017 | General Book |