How to write a marketing plan / John Westwood [book]

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Material type: Text

TextSeries: Creating successPublication details: London : Kogan Page, 2010Edition: 3rd edDescription: vi, 130 p. : ill. ; 22 cmISBN:

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Contents:

Stages in the preparation of a marketing plan audit

Objectives, strategies and action plans

Distribution, promotion and budgets

Writing the plan

Presenting the plan, follow-up and revision

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HF 5415.13 W47H 2010 (Browse shelf(Opens below))	Available	F061326

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Includes appendix

Stages in the preparation of a marketing plan audit

Objectives, strategies and action plans

Distribution, promotion and budgets

Writing the plan

Presenting the plan, follow-up and revision

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