How to write a marketing plan / [book]
Westwood, John, 1947-
How to write a marketing plan / [book] John Westwood - 3rd ed. - London : Kogan Page, 2010 - vi, 130 p. : ill. ; 22 cm. - Creating success. .
Includes appendix
Stages in the preparation of a marketing plan audit Objectives, strategies and action plans Distribution, promotion and budgets Writing the plan Presenting the plan, follow-up and revision
9780749461508
MARKETING--MANAGEMENT.
HF 5415.13 / W47H 2010
How to write a marketing plan / [book] John Westwood - 3rd ed. - London : Kogan Page, 2010 - vi, 130 p. : ill. ; 22 cm. - Creating success. .
Includes appendix
Stages in the preparation of a marketing plan audit Objectives, strategies and action plans Distribution, promotion and budgets Writing the plan Presenting the plan, follow-up and revision
9780749461508
MARKETING--MANAGEMENT.
HF 5415.13 / W47H 2010