How to write a marketing plan / (Record no. 150157)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01025nam a22003134a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230717152805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110524s2010 enkm sb @000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749461508 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | W47H 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John, |
| Dates associated with a name | 1947- |
| 9 (RLIN) | 178646 |
| 245 10 - TITLE STATEMENT | |
| Title | How to write a marketing plan / |
| Statement of responsibility, etc. | John Westwood |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 130 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 449 ## - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 490 0# - SERIES STATEMENT | |
| Series statement | Creating success. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes appendix |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Stages in the preparation of a marketing plan audit |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Objectives, strategies and action plans |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Distribution, promotion and budgets |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Writing the plan |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Presenting the plan, follow-up and revision |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34000 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.จินดา |
| Publisher | ประเทศอินเดีย |
| Accession date | 070311/250311 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 24/05/2011 | 750.00 | HF 5415.13 W47H 2010 | F061326 | 25/07/2023 | 10/02/2017 | General Book |