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Masterminding the store : advertising, sales promotion, and the new marketing reality
Material type:
TextPublication details: New York: John Wiley and Sons, 1997Notes: Includes indexDescription: xxii, 310 pISBN: - 0471139106
- HF 5429 Z52M 1997
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5429 Z52M 1997 (Browse shelf(Opens below)) | Available | F043167 |
Total holds: 0
Includes index
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