APA

Ziccardi Donald, David Moin, . (1997). Masterminding the store : advertising, sales promotion, and the new marketing reality. New York: John Wiley and Sons.

Chicago

Ziccardi Donald, David Moin, . 1997. Masterminding the store : advertising, sales promotion, and the new marketing reality. New York: John Wiley and Sons.

Harvard

Ziccardi Donald, David Moin, . (1997). Masterminding the store : advertising, sales promotion, and the new marketing reality. New York: John Wiley and Sons.

MLA

Ziccardi Donald, David Moin, . Masterminding the store : advertising, sales promotion, and the new marketing reality. New York: John Wiley and Sons. 1997.