Masterminding the store : advertising, sales promotion, and the new marketing reality (Record no. 43530)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00601nam0a22002050004500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251030163353.0 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471139106 |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5429 |
| Item number | Z52M 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ziccardi Donald |
| 9 (RLIN) | 171114 |
| 245 10 - TITLE STATEMENT | |
| Title | Masterminding the store : advertising, sales promotion, and the new marketing reality |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | John Wiley and Sons, |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 310 p |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RETAIL TRADE |
| General subdivision | MARKETING |
| 9 (RLIN) | 47421 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| 9 (RLIN) | 36801 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION |
| 9 (RLIN) | 43068 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | David Moin |
| 9 (RLIN) | 47422 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 946.00 | HF 5429 Z52M 1997 | F043167 | 07/11/2025 | 10/02/2017 | General Book |