A master class in brand planning : the timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. [book]
Material type:
TextPublication details: Hoboken, NJ : John Wiley & Sons, 2007Notes: A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.Description: xliii, 351 p. : ill. ; 26 cmISBN: - 9780470517918 (cloth : alk. paper)
- HF 5415.1255 K56M 2007
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.1255 K56M 2007 (Browse shelf(Opens below)) | Available | BG001585 |
A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Part I Planning : role and structure
Part II Planning : craft skills
Part III Market research
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