A master class in brand planning : (Record no. 135784)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01817nam a2200385ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123322.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090823s2007 m a001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470517918 (cloth : alk. paper) |
| Terms of availability | 2268 Bht . |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHG |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | K56M 2007 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | King, Stephen |
| 9 (RLIN) | 113416 |
| 245 14 - TITLE STATEMENT | |
| Title | A master class in brand planning : |
| Remainder of title | the timeless works of Stephen King / |
| Statement of responsibility, etc. | edited by Judie Lannon, Merry Baskin. |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, NJ : |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xliii, 351 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 500 ## - GENERAL NOTE | |
| General note | A selection of King<U+2019>s papers published during the past 30 years, with commentaries by current marketing practitioners. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I Planning : role and structure |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part II Planning : craft skills |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part III Market research |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 163668 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 51706 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | NEW PRODUCTS |
| 9 (RLIN) | 72652 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 46103 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH |
| 9 (RLIN) | 34106 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lannon, Judie. |
| Relator term | editor |
| 9 (RLIN) | 163669 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baskin, Merry. |
| Relator term | editor |
| 9 (RLIN) | 163670 |
| 856 78 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html">http://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007035534-d.html">http://www.loc.gov/catdir/enhancements/fy0743/2007035534-d.html</a> |
| 856 78 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html">http://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | pim 0809 |
| ผู้วิเคราะห์รายการ | pim 0809 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 23/08/2009 | 2268.00 | HF 5415.1255 K56M 2007 | BG001585 | 04/03/2010 | 10/02/2017 | General Book |