A master class in brand planning : [book] the timeless works of Stephen King /
King, Stephen
A master class in brand planning : the timeless works of Stephen King / [book] edited by Judie Lannon, Merry Baskin. - Hoboken, NJ : John Wiley & Sons, 2007 - xliii, 351 p. : ill. ; 26 cm.
A selection of Kings papers published during the past 30 years, with commentaries by current marketing practitioners.
Includes bibliographical references and index.
Part I Planning : role and structure Part II Planning : craft skills Part III Market research
9780470517918 (cloth : alk. paper) 2268 Bht .
BRANDING (MARKETING)--MANAGEMENT
BRAND NAME PRODUCTS
NEW PRODUCTS
ADVERTISING--MANAGEMENT
MARKETING RESEARCH
HF 5415.1255 / K56M 2007
A master class in brand planning : the timeless works of Stephen King / [book] edited by Judie Lannon, Merry Baskin. - Hoboken, NJ : John Wiley & Sons, 2007 - xliii, 351 p. : ill. ; 26 cm.
A selection of King
Includes bibliographical references and index.
Part I Planning : role and structure Part II Planning : craft skills Part III Market research
9780470517918 (cloth : alk. paper) 2268 Bht .
BRANDING (MARKETING)--MANAGEMENT
BRAND NAME PRODUCTS
NEW PRODUCTS
ADVERTISING--MANAGEMENT
MARKETING RESEARCH
HF 5415.1255 / K56M 2007