From products to services : insight and experience from companies which have embraced the service economy / Laurie Young [book]
Material type:
TextPublication details: England : John Wiley & Sons, 2008Notes: Includes bibliographical references (p. [345]-346) and indexDescription: 353 p. : Col.ill ; 23 cmISBN: - 9780470026687
- HD 9980.5 Y68F 2008
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 9980.5 Y68F 2008 (Browse shelf(Opens below)) | Available | B007041 |
Includes bibliographical references (p. [345]-346) and index
Why products companies service business
Clarifying the strategic intent of the service business
The degree of change needed to set up a service business
First base : gaining a clear perspective of service markets
Creating the services to be sold in the new market
There are no comments on this title.