From products to services : insight and experience from companies which have embraced the service economy / [book]
Young, Laurie, 1955-
From products to services : insight and experience from companies which have embraced the service economy / [book] Laurie Young - England : John Wiley & Sons, 2008 - 353 p. : Col.ill ; 23 cm.
Includes bibliographical references (p. [345]-346) and index
Why products companies service business Clarifying the strategic intent of the service business The degree of change needed to set up a service business First base : gaining a clear perspective of service markets Creating the services to be sold in the new market
9780470026687 1695 Bht.
SERVICE INDUSTRIES
CUSTOMER SERVICES
NEW PRODUCTS
HD 9980.5 / Y68F 2008
From products to services : insight and experience from companies which have embraced the service economy / [book] Laurie Young - England : John Wiley & Sons, 2008 - 353 p. : Col.ill ; 23 cm.
Includes bibliographical references (p. [345]-346) and index
Why products companies service business Clarifying the strategic intent of the service business The degree of change needed to set up a service business First base : gaining a clear perspective of service markets Creating the services to be sold in the new market
9780470026687 1695 Bht.
SERVICE INDUSTRIES
CUSTOMER SERVICES
NEW PRODUCTS
HD 9980.5 / Y68F 2008