Evaluating public relations : a best practice guide to public relations planning, research & evaluation / Tom Watson & Paul Noble. [book]

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Material type: Text

TextPublication details: London : Kogan Page Limited, 2005Description: vii, 213 p. : ill. ; 24 cmISBN:

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Contents:

Principles of public relations practice

Evaluation and communication psychology

Practitioner culture - why we do what we do

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Barcode
General Book	SPU Library, Bangkok (Main Campus)	General Books (ENGLISH)	Floor 6: General Shelves (ENGLISH): H, J	HD 59 W37E 2005 (Browse shelf(Opens below))	Available	F058094

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Includes index

Principles of public relations practice

Evaluation and communication psychology

Practitioner culture - why we do what we do

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