Evaluating public relations : [book] a best practice guide to public relations planning, research & evaluation /
Watson, Tom, 1950-
Evaluating public relations : a best practice guide to public relations planning, research & evaluation / [book] Tom Watson & Paul Noble. - London : Kogan Page Limited, 2005 - vii, 213 p. : ill. ; 24 cm.
Includes index
Principles of public relations practice Evaluation and communication psychology Practitioner culture - why we do what we do
0749443065 213 Bht (บริจาค)
PUBLIC RELATIONS--EVALUATION.
PUBLIC RELATIONS--EVALUATION--CASE STUDIES.
HD 59 / W37E 2005
Evaluating public relations : a best practice guide to public relations planning, research & evaluation / [book] Tom Watson & Paul Noble. - London : Kogan Page Limited, 2005 - vii, 213 p. : ill. ; 24 cm.
Includes index
Principles of public relations practice Evaluation and communication psychology Practitioner culture - why we do what we do
0749443065 213 Bht (บริจาค)
PUBLIC RELATIONS--EVALUATION.
PUBLIC RELATIONS--EVALUATION--CASE STUDIES.
HD 59 / W37E 2005
