Phranakorn Rajabhat University Library
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The truth about creating brands people love [book]

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ. : Pearson, 2009Description: x, 211 p. ; 21 cmISBN:
  • 9780137128167
  • 0137128169
Subject(s): LOC classification:
  • HF 5415.1255 T54T 2009
Contents:
Managing brands is not common sense
No one loves your brand as much as you love it
The brand is not owned by marketing : everyone owns it
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Holdings
Item type Current library Collection Shelving location Call number Status Barcode
General Book General Book SPU Library, Bangkok (Main Campus) General Books (ENGLISH) Floor 6: General Shelves (ENGLISH): H, J HF 5415.1255 T54T 2009 (Browse shelf(Opens below)) Available F058917
Total holds: 0

Managing brands is not common sense

No one loves your brand as much as you love it

The brand is not owned by marketing : everyone owns it

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