The truth about creating brands people love (Record no. 132706)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01100nam a2200301 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170725155328.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090528s2009 nju eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780137128167 |
| Terms of availability | 768.20 Bht |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0137128169 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.1255 |
| Item number | T54T 2009 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Till, Brian D |
| Dates associated with a name | 1960- |
| 9 (RLIN) | 160067 |
| 245 14 - TITLE STATEMENT | |
| Title | The truth about creating brands people love |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, NJ. : |
| Name of publisher, distributor, etc. | Pearson, |
| Date of publication, distribution, etc. | 2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 211 p. |
| Other physical details | ; |
| Dimensions | 21 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. วิทยาลัยนานาชาติ. หลักสูตรนานาชาติ |
| 449 #0 - DEPARTMENT | |
| Department name | |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Managing brands is not common sense |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | No one loves your brand as much as you love it |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The brand is not owned by marketing : everyone owns it |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING (MARKETING) |
| 9 (RLIN) | 160068 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heckler, Donna |
| Dates associated with a name | 1963- |
| 9 (RLIN) | 160069 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.จินดา |
| Publisher | Swindon Book |
| Accession date | 050309/190309 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | niparat 0509 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 28/05/2009 | 768.20 | HF 5415.1255 T54T 2009 | F058917 | 31/07/2017 | 10/02/2017 | General Book |