The truth about creating brands people love [book]
Till, Brian D 1960-
The truth about creating brands people love [book] - Upper Saddle River, NJ. : Pearson, 2009 - x, 211 p. ; 21 cm.
Managing brands is not common sense No one loves your brand as much as you love it The brand is not owned by marketing : everyone owns it
9780137128167 768.20 Bht 0137128169
BRANDING (MARKETING)
HF 5415.1255 / T54T 2009
The truth about creating brands people love [book] - Upper Saddle River, NJ. : Pearson, 2009 - x, 211 p. ; 21 cm.
Managing brands is not common sense No one loves your brand as much as you love it The brand is not owned by marketing : everyone owns it
9780137128167 768.20 Bht 0137128169
BRANDING (MARKETING)
HF 5415.1255 / T54T 2009
