The truth about creating brands people love [book]
Material type:
TextPublication details: Upper Saddle River, NJ. : Pearson, 2009Description: x, 211 p. ; 21 cmISBN: - 9780137128167
- 0137128169
- HF 5415.1255 T54T 2009
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 5415.1255 T54T 2009 (Browse shelf(Opens below)) | Available | F058917 |
Managing brands is not common sense
No one loves your brand as much as you love it
The brand is not owned by marketing : everyone owns it
There are no comments on this title.