Doing research projects in marketing, management and consumer research / by Chris Hackley.
Material type:
TextPublication details: New York, NY : Routledge, 2003.Description: viii, 210 p. ; 24 cmISBN: - 041526894X
- 0415268958 (pbk.)
- HD30.4 .H32D 2003
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD30.4 H32D 2003 (Browse shelf(Opens below)) | Available | E103111 |
Includes bibliographical references and index.
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism.
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