Doing research projects in marketing, management and consumer research / (Record no. 99714)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01309cam a22002658a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200909161217.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060519s2003 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 041526894X |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0415268958 (pbk.) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD30.4 |
| Item number | .H32D 2003 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Christopher E. |
| 9 (RLIN) | 121637 |
| 245 10 - TITLE STATEMENT | |
| Title | Doing research projects in marketing, management and consumer research / |
| Statement of responsibility, etc. | by Chris Hackley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 210 p. ; |
| Dimensions | 24 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MANAGEMENT |
| General subdivision | RESEARCH. |
| 9 (RLIN) | 40076 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING RESEARCH. |
| 9 (RLIN) | 34106 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMERS |
| General subdivision | RESEARCH |
| 9 (RLIN) | 121638 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon |
| ผู้วิเคราะห์รายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 19/05/2006 | 1356.00 | HD30.4 H32D 2003 | E103111 | 31/07/2017 | 10/02/2017 | General Book |