Doing research projects in marketing, management and consumer research /
Hackley, Christopher E.
Doing research projects in marketing, management and consumer research / by Chris Hackley. - New York, NY : Routledge, 2003. - viii, 210 p. ; 24 cm.
Includes bibliographical references and index.
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism.
041526894X 0415268958 (pbk.)
MANAGEMENT--RESEARCH.
MARKETING RESEARCH.
CONSUMERS--RESEARCH
HD30.4 / .H32D 2003
Doing research projects in marketing, management and consumer research / by Chris Hackley. - New York, NY : Routledge, 2003. - viii, 210 p. ; 24 cm.
Includes bibliographical references and index.
Interpretive perspectives and the independent research -- Project, page 4 -- Choosing the topic, page 38 -- 'Writing up' the research project, page 73 -- Gathering qualitative data for interpretation, page 106 -- Major themes and concepts of interpretive research, page 137 -- Phenomenology, page 171 -- Ethnography, page 196 -- Critical research and critical discourse analysis, page 219 -- Semiotics and marketing and consumer research, page 249 -- Literary theory and narrative analysis: feminism.
041526894X 0415268958 (pbk.)
MANAGEMENT--RESEARCH.
MARKETING RESEARCH.
CONSUMERS--RESEARCH
HD30.4 / .H32D 2003