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Marketing communications : contexts, contents, and strategies / Chris Fill. [book]
Material type:
TextPublication details: London : Prentice Hall, 1999Edition: 2nd edDescription: xxiii, 656 p. : ill. (some col.) ; 23 cmISBN: - 0130102296
- HF 5415.123 F54M 1999
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.123 F54M 1999 (Browse shelf(Opens below)) | Available | BG000436 | |
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General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.123 F54M 1999 (Browse shelf(Opens below)) | Available | BG000438 |
Total holds: 0
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| HF 5415.123 C56I 2004 Integrated advertising promotion&marketing communications / [book] | HF 5415.123 C56I 2018 Integrated advertising, promotion, and marketing communications / | HF 5415.123 D69V 2000 Value-based marketing : marketing strategies for corporate growth and shareholder value | HF 5415.123 F54M 1999 Marketing communications : [book] contexts, contents, and strategies / | HF 5415.123 F54M 1999 Marketing communications : [book] contexts, contents, and strategies / | HF 5415.123 G64P 1984 Public relations in the marketing mix : introducing vulnerability relations / | HF 5415.123 H37V 1998 Value-added public relations : [book] the secret weapon of integrated marketing / |
Includes bibliographical references and indexes.
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