Marketing communications : [book] contexts, contents, and strategies /
Fill, Chris.
Marketing communications : contexts, contents, and strategies / [book] Chris Fill. - 2nd ed. - London : Prentice Hall, 1999 - xxiii, 656 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and indexes.
0130102296
COMMUNICATION IN MARKETING.
MARKETING CHANNELS.
SALES PROMOTION.
HF 5415.123 / F54M 1999
Marketing communications : contexts, contents, and strategies / [book] Chris Fill. - 2nd ed. - London : Prentice Hall, 1999 - xxiii, 656 p. : ill. (some col.) ; 23 cm.
Includes bibliographical references and indexes.
0130102296
COMMUNICATION IN MARKETING.
MARKETING CHANNELS.
SALES PROMOTION.
HF 5415.123 / F54M 1999