Marketing communications : (Record no. 96797)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02649cam a2200457 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060127s1999 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130102296 |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.123 |
| Item number | F54M 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris. |
| 9 (RLIN) | 71672 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | contexts, contents, and strategies / |
| Statement of responsibility, etc. | Chris Fill. |
| Medium | [book] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 656 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 23 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | COMMUNICATION IN MARKETING. |
| 9 (RLIN) | 48624 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING CHANNELS. |
| 9 (RLIN) | 42255 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | SALES PROMOTION. |
| 9 (RLIN) | 43068 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0706 |
| ผู้วิเคราะห์รายการ | gam 0706 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon |
| ผู้วิเคราะห์รายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 29/07/2006 | 0.00 | HF 5415.123 F54M 1999 | PF001110 | 28/09/2014 | 10/02/2017 | General Book | |||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 656.00 | HF 5415.123 F54M 1999 | F047525 | 15/12/2010 | 10/02/2017 | General Book | C.1 | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 656.00 | HF 5415.123 F54M 1999 | F047526 | 27/03/2010 | 10/02/2017 | General Book | C.2 | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 656.00 | HF 5415.123 F54M 1999 | F047531 | 27/03/2010 | 10/02/2017 | General Book | C.7 | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 656.00 | HF 5415.123 F54M 1999 | F047532 | 27/03/2010 | 10/02/2017 | General Book | C.8 | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 27/01/2006 | 0.00 | HF 5415.123 F54M 1999 | E101413 | 09/09/2014 | 10/02/2017 | General Book | C.9 | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 5415.123 F54M 1999 | BG000436 | 20/10/2007 | 10/02/2017 | General Book | ||||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | General Shelves (English) | 01/07/2004 | 0.00 | HF 5415.123 F54M 1999 | BG000438 | 20/10/2007 | 10/02/2017 | General Book |