Hospitality marketing management / Robert D. Reid, David C. Bojanic
Material type:
TextPublication details: Hoboken, N.J.: John Wiley & Sons, 2006Edition: 4th edDescription: xii, 626 pISBN: - 0471476544(cloth)
- TX 911.3.M3 R44H 2006
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 4: General Shelves (ENGLISH): N, Q-T | TX 911.3.M3 R44H 2006 (Browse shelf(Opens below)) | Available | F055328 |
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| TX 911.3.M3 K67M 2006 Marketing for hospitality and tourism / [book] | TX 911.3.M3 R39H 2005 Heads in beds : hospitality and tourism marketing / | TX 911.3.M3 R44H 2001 Hospitality marketing management | TX 911.3.M3 R44H 2006 Hospitality marketing management / | TX 911.3.M3 S56H 2004 Hospitality sales : selling smarter / | TX 911.3.M3 S56R 2004 Restaurant marketing for owners and managers / | TX 911.3.M37 S54H 2006 Hospitality & tourism / |
Includes index
Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design
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