Hospitality marketing management / (Record no. 96768)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01423pam a22003014a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123056.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060222s2006 njum b a001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471476544(cloth) |
| Terms of availability | 3940 Bht |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M3 |
| Item number | R44H 2006 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reid, Robert D. |
| 9 (RLIN) | 117836 |
| 245 10 - TITLE STATEMENT | |
| Title | Hospitality marketing management / |
| Statement of responsibility, etc. | Robert D. Reid, David C. Bojanic |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J.: |
| Name of publisher, distributor, etc. | John Wiley & Sons, |
| Date of publication, distribution, etc. | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 626 p |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะศิลปศาสตร์. การจัดการโรงแรมและการท่องเที่ยว |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | HOSPITALITY INDUSTRY |
| General subdivision | MARKETING |
| 9 (RLIN) | 51434 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | FOOD SERVICE MANAGEMENT |
| 9 (RLIN) | 38030 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | RESTAURANTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 51470 |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bojanic, David C. |
| 9 (RLIN) | 105944 |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | อ.จินดา |
| Publisher | ศูนย์หนังสือจุฬา |
| Accession date | 150206 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0206 |
| ผู้วิเคราะห์รายการ | vip 0206 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 4: General Shelves (ENGLISH): N, Q-T | 22/02/2006 | 3940.00 | TX 911.3.M3 R44H 2006 | F055328 | 04/04/2017 | 10/02/2017 | General Book |