Hospitality marketing management /
Reid, Robert D.
Hospitality marketing management / Robert D. Reid, David C. Bojanic - 4th ed. - Hoboken, N.J.: John Wiley & Sons, 2006 - xii, 626 p
Includes index
Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design
0471476544(cloth) 3940 Bht
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE MANAGEMENT
RESTAURANTS--MARKETING
TX 911.3.M3 / R44H 2006
Hospitality marketing management / Robert D. Reid, David C. Bojanic - 4th ed. - Hoboken, N.J.: John Wiley & Sons, 2006 - xii, 626 p
Includes index
Part One : Introduction to hospitality marketing--Part Two : Understanding and targeting hospitality consumers--Part Three : Marketing planning and information--Part Four : Product-sevice mix and distribution strategies--Part Five : Promotional strategy--Part Six : Pricing strategy and menu design
0471476544(cloth) 3940 Bht
HOSPITALITY INDUSTRY--MARKETING
FOOD SERVICE MANAGEMENT
RESTAURANTS--MARKETING
TX 911.3.M3 / R44H 2006