Marketing Management / Philip Kotler & Kevin Lane Keller

By:

Kotler, Philip

Contributor(s):

Keller, Kevin Lane, 1956 [Co-author]

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2006Edition: 12th edDescription: XXXIX, 733 (45) p. : ill. ; 28 cmISBN:

013196853X

Subject(s):

LOC classification:

HF 5415.13 K67M 2006

Online resources:

Table of contents

Contents:

Part 1 : Understanding marketing management--Part 2 : Capturing marketing insights--Part 3 :Connecting with customers--Part 4 : Building strong brands--Part 5 : Shaping the market offerings--Part 6 : Delivering value--Part 7 : Communicating value--Part 8 : Creating successful long-term growth

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Shelving location	Call number	Copy number	Status	Barcode
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))	C.3	Available	BG001730
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))	C.4	Available	BG001731
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))	C.5	Available	B006712
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	Floor 3: General Shelves (FOREIGN LANGUAGE)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))	C.6	Available	B006713
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))	C.1	Available	BG001139
General Book	SPU Library, Chonburi campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))	C.2	Available	BG001140
General Book	SPU Library, Khon Kaen campus	General Books (ENGLISH)	General Shelves (English)	HF 5415.13 K67M 2006 (Browse shelf(Opens below))		Available	E103615

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