Marketing Management /
Kotler, Philip.
Marketing Management / Philip Kotler & Kevin Lane Keller - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 - XXXIX, 733 (45) p. : ill. ; 28 cm.
Part 1 : Understanding marketing management--Part 2 : Capturing marketing insights--Part 3 :Connecting with customers--Part 4 : Building strong brands--Part 5 : Shaping the market offerings--Part 6 : Delivering value--Part 7 : Communicating value--Part 8 : Creating successful long-term growth
013196853X 672
INTERNET MARKETING
MANAGEMENT
HF 5415.13 / K67M 2006
Marketing Management / Philip Kotler & Kevin Lane Keller - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006 - XXXIX, 733 (45) p. : ill. ; 28 cm.
Part 1 : Understanding marketing management--Part 2 : Capturing marketing insights--Part 3 :Connecting with customers--Part 4 : Building strong brands--Part 5 : Shaping the market offerings--Part 6 : Delivering value--Part 7 : Communicating value--Part 8 : Creating successful long-term growth
013196853X 672
INTERNET MARKETING
MANAGEMENT
HF 5415.13 / K67M 2006