Phranakorn Rajabhat University Library

Marketing Management / (Record no. 94760)

MARC details
000 -LEADER
fixed length control field 01792nam a22004214a 4500
003 - CONTROL NUMBER IDENTIFIER
control field SPU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241123101142.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051114s2006 nju eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 013196853X
Terms of availability 672
040 ## - CATALOGING SOURCE
Original cataloging agency SPU
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SPU_CHN
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13
Item number K67M 2006
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 114321
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing Management /
Statement of responsibility, etc. Philip Kotler & Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J. :
Name of publisher, distributor, etc. Pearson Prentice Hall,
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent XXXIX, 733 (45) p. :
Other physical details ill. ;
Dimensions 28 cm.
449 #0 - DEPARTMENT
Department name บางเขน. คณะบริหารธุรกิจ. การตลาด
449 #0 - DEPARTMENT
Department name บางเขน. คณะบริหารธุรกิจ. การจัดการ
449 ## - DEPARTMENT
Department name บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 : Understanding marketing management--Part 2 : Capturing marketing insights--Part 3 :Connecting with customers--Part 4 : Building strong brands--Part 5 : Shaping the market offerings--Part 6 : Delivering value--Part 7 : Communicating value--Part 8 : Creating successful long-term growth
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INTERNET MARKETING
9 (RLIN) 46868
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MANAGEMENT
700 10 - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 121456
Personal name Keller, Kevin Lane
Dates associated with a name 1956
Relator term Co-author
850 ## - HOLDING INSTITUTION
Holding institution SPU
856 41 - ELECTRONIC LOCATION AND ACCESS
Public note Table of contents
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip055/2004029595.html">http://www.loc.gov/catdir/toc/ecip055/2004029595.html</a>
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser อ.สุวัฒน์
Publisher จุฬา
Accession date 150206
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser บรรณารักษ์
Publisher ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย
Accession date 14/11/05
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser บริจาค ดร.อภิรดี อำนรรฆมณี ผอ.สำนักหอสมุด
Accession date 280217
Barcode F066780
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type General Book
Source of classification or shelving scheme Library of Congress Classification
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ nip 0306
ผู้วิเคราะห์รายการ vip 0306
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ Maththana 1105
ผู้วิเคราะห์รายการ Maththana 1105
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ bnz 0307
ผู้วิเคราะห์รายการ bnz 0307
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ kul 2612
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ niparat 0708
ผู้วิเคราะห์รายการ niparat 0708
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ Nuch 0808
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ took 0908
ผู้วิเคราะห์รายการ took 0908
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
  Missing Library of Congress Classification   Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 08/03/2006 790.00 HF 5415.13 K67M 2006 F055403 25/03/2010 C.1 10/02/2017 General Book
Weeding       Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 24/07/2008 672.00 HF 5415.13 K67M 2006 F057953 21/09/2011 C.2 10/02/2017 General Book
Weeding       Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 28/03/2011 672.00 HF 5415.13 K67M 2006 F061061 19/07/2011 C.3 10/02/2017 General Book
Weeding Missing     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 31/03/2007 0.00 HF 5415.13 K67M 2006 PF001521 09/09/2014 C.5 10/02/2017 General Book
Weeding Missing     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 15/11/2005 0.00 HF 5415.13 K67M 2006 PF001328 26/05/2010 C.1 10/02/2017 General Book
Weeding Missing     Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 15/11/2005 0.00 HF 5415.13 K67M 2006 PF001329 26/05/2010 C.2 10/02/2017 General Book
  Missing Library of Congress Classification   Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 02/09/2006 0.00 HF 5415.13 K67M 2006 PF001388 26/05/2010 C.4 10/02/2017 General Book
Weeding       Available General Books (ENGLISH) SPU Library, Bangkok (Main Campus) SPU Library, Bangkok (Main Campus) Floor 6: General Shelves (ENGLISH): H, J 28/03/2011 672.00 HF 5415.13 K67M 2006 F066780 28/10/2022 C.4 10/02/2017 General Book
        Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus General Shelves (English) 08/06/2006 0.00 HF 5415.13 K67M 2006 BG001139 20/06/2007 C.1 10/02/2017 General Book
        Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus General Shelves (English) 08/06/2006 0.00 HF 5415.13 K67M 2006 BG001140 20/06/2007 C.2 10/02/2017 General Book
        Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus General Shelves (English) 26/01/2012 0.00 HF 5415.13 K67M 2006 BG001730 26/01/2012 C.3 10/02/2017 General Book
        Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus General Shelves (English) 26/01/2012 0.00 HF 5415.13 K67M 2006 BG001731 14/09/2014 C.4 10/02/2017 General Book
    Library of Congress Classification   Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 05/09/2008 0.00 HF 5415.13 K67M 2006 B006712 05/09/2008 C.5 10/02/2017 General Book
    Library of Congress Classification   Available General Books (ENGLISH) SPU Library, Chonburi campus SPU Library, Chonburi campus Floor 3: General Shelves (FOREIGN LANGUAGE) 05/09/2008 0.00 HF 5415.13 K67M 2006 B006713 24/04/2011 C.6 10/02/2017 General Book
        Available General Books (ENGLISH) SPU Library, Khon Kaen campus SPU Library, Khon Kaen campus General Shelves (English) 01/07/2007 0.00 HF 5415.13 K67M 2006 E103615 19/03/2013   10/02/2017 General Book

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