International marketing / Philip R. Cateora., John L. Graham [book]
Material type:
TextPublication details: Boston : Irwin McGraw-Hill, 2005Edition: 12 th edDescription: xxxiii, 697 p : ill. ; 27 cm.+ 1 CD-ROMISBN: - 0072833718
- HF 1009.5 C37I 2005
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Notes | Barcode | |
|---|---|---|---|---|---|---|---|---|---|
CD/DVD (Accompanying Material)
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SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | CD.No.1311 | Available | CD-ROM | FCD055808 | |
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CD/DVD (Accompanying Material)
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SPU Library, Bangkok (Main Campus) | CD/DVD Accompanying Materials | Floor 5: CD/DVD Accompany | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | CD.No.1326 | Available | CD-ROM | FCD055913 | |
General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | C. 2 | Available | CD-ROM | F055913 | |
CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | CD E 0809 (Browse shelf(Opens below)) | Available | มี CD - ROM | VE001333 | ||
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General Book
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SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | C.4 | Available | B007766 | ||
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CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | CD E 0404 (Browse shelf(Opens below)) | C.1 | Available | มี CD - ROM | VE001324 | ||
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CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | CD E 0404 (Browse shelf(Opens below)) | C.2 | Available | มี CD - ROM | VE001325 | ||
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General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | C.2 | Available | BG001759 | ||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | C.3 | Available | BG001760 | ||
|
CD/DVD
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SPU Library, Chonburi campus | CD/DVD (ENGLISH) | Floor 3: Media Service Counter | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | Available | VE000793 | |||
|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | General Shelves (English) | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | C.1 | Available | BG001178 | ||
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General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 1009.5 C37I 2005 (Browse shelf(Opens below)) | Available | CD-ROM | F057964 |
Part One : An overview--Part Two : The cultural environment of global markets--Part Three : Assessing global market opportunities--Part Four : Developing global marketing strategies--Part Five : Implementing global maketing strategies--Part Six : Supplementary material
An Overview
The Cultural Environment of Global markrts
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