International marketing / [book]
Cateora, Philip R.
International marketing / [book] Philip R. Cateora., John L. Graham - 12 th ed. - Boston : Irwin McGraw-Hill, 2005 - xxxiii, 697 p : ill. ; 27 cm.+ 1 CD-ROM
Part One : An overview--Part Two : The cultural environment of global markets--Part Three : Assessing global market opportunities--Part Four : Developing global marketing strategies--Part Five : Implementing global maketing strategies--Part Six : Supplementary material An Overview The Cultural Environment of Global markrts
0072833718 775 Bht. (บริจาค)
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1009.5 / C37I 2005
International marketing / [book] Philip R. Cateora., John L. Graham - 12 th ed. - Boston : Irwin McGraw-Hill, 2005 - xxxiii, 697 p : ill. ; 27 cm.+ 1 CD-ROM
Part One : An overview--Part Two : The cultural environment of global markets--Part Three : Assessing global market opportunities--Part Four : Developing global marketing strategies--Part Five : Implementing global maketing strategies--Part Six : Supplementary material An Overview The Cultural Environment of Global markrts
0072833718 775 Bht. (บริจาค)
EXPORT MARKETING
INTERNATIONAL BUSINESS ENTERPRISES
HF 1009.5 / C37I 2005