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International marketing / (Record no. 93392)

MARC details
000 -LEADER
fixed length control field	01625nam a2200385 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240806103444.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	050912s2005 mau eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0072833718
Terms of availability	775 Bht. (บริจาค)
040 ## - CATALOGING SOURCE
Original cataloging agency	SPU
049 ## - LOCAL HOLDINGS (OCLC)
--	SPU-BK SPU-CHG
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 1009.5
Item number	C37I 2005
100 1# - MAIN ENTRY--PERSONAL NAME
9 (RLIN)	72446
Personal name	Cateora, Philip R.
245 10 - TITLE STATEMENT
Title	International marketing /
Statement of responsibility, etc.	Philip R. Cateora., John L. Graham
Medium	[book]
250 ## - EDITION STATEMENT
Edition statement	12 th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston :
Name of publisher, distributor, etc.	Irwin McGraw-Hill,
Date of publication, distribution, etc.	2005
300 ## - PHYSICAL DESCRIPTION
Extent	xxxiii, 697 p :
Other physical details	ill. ;
Dimensions	27 cm.+
Accompanying material	1 CD-ROM
449 #0 - DEPARTMENT
Department name	บางเขน. คณะบริหารธุรกิจ. การจัดการลอจิสติกส์และโซ่อุปทาน
449 #0 - DEPARTMENT
Department name	บางเขน. คณะบริหารธุรกิจ. การตลาด
449 #0 - DEPARTMENT
Department name	บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	Part One : An overview--Part Two : The cultural environment of global markets--Part Three : Assessing global market opportunities--Part Four : Developing global marketing strategies--Part Five : Implementing global maketing strategies--Part Six : Supplementary material
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	An Overview
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note	The Cultural Environment of Global markrts
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	EXPORT MARKETING
9 (RLIN)	34104
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	INTERNATIONAL BUSINESS ENTERPRISES
9 (RLIN)	37661
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN)	70158
Personal name	Graham, John L.
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser	บัณฑิต
Accession date	100806
910 ## - ACQUISITION INFORMATION (SPU)
Purchaser	บรรณารักษ์
Publisher	ศูนย์หนังสือจุฬาลงกรณ์มหาวิทยาลัย
Accession date	12/09/05
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	General Book
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	nip 1006
ผู้วิเคราะห์รายการ	vip 1006
Cataloger's initials, CIN (RLIN)	nip 0607
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	niparat 0708
ผู้วิเคราะห์รายการ	niparat 0708
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	Maththana 0905
ผู้วิเคราะห์รายการ	Maththana 0905
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	Nuch 1008
998 ## - STAFF NAME (SPU)
ผู้ลงรายการ	took 0312
ผู้วิเคราะห์รายการ	took 0312

Holdings
Withdrawn status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Full call number	Barcode	Date last seen	Price effective from	Koha item type	Copy number	Public note	Source of classification or shelving scheme
Weeding	Available	CD/DVD Accompanying Materials	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 5: CD/DVD Accompany	06/11/2008	0.00	HF 1009.5 C37I 2005	GE0646	06/11/2008	10/02/2017	CD/DVD (Accompanying Material)
	Available	CD/DVD Accompanying Materials	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 5: CD/DVD Accompany	24/06/2007	697.00	HF 1009.5 C37I 2005	FCD055808	04/09/2024	10/02/2017	CD/DVD (Accompanying Material)	CD.No.1311	CD-ROM
	Available	CD/DVD Accompanying Materials	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 5: CD/DVD Accompany	29/10/2006	697.00	HF 1009.5 C37I 2005	FCD055913	24/07/2008	10/02/2017	CD/DVD (Accompanying Material)	CD.No.1326	CD-ROM
Weeding	Available	CD/DVD Accompanying Materials	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 5: CD/DVD Accompany	24/07/2008	697.00	HF 1009.5 C37I 2005	FCD057964	31/07/2008	10/02/2017	CD/DVD (Accompanying Material)	CD.No.1441	CD-ROM
Weeding	Available	CD/DVD Accompanying Materials	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 5: CD/DVD Accompany	24/07/2008	697.00	HF 1009.5 C37I 2005	FCD057965	31/07/2008	10/02/2017	CD/DVD (Accompanying Material)	CD.No.1442	CD-ROM	Library of Congress Classification
Weeding	Available	General Books (ENGLISH)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (ENGLISH): H, J	24/06/2007	697.00	HF 1009.5 C37I 2005	F055808	11/03/2011	10/02/2017	General Book	C. 1	CD-ROM
	Available	General Books (ENGLISH)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (ENGLISH): H, J	12/10/2006	697.00	HF 1009.5 C37I 2005	F055913	05/09/2024	10/02/2017	General Book	C. 2	CD-ROM
Weeding	Available	General Books (ENGLISH)	SPU Library, Bangkok (Main Campus)	SPU Library, Bangkok (Main Campus)	Floor 6: General Shelves (ENGLISH): H, J	19/01/2006	775.00	HF 1009.5 C37I 2005	PF001308	05/11/2009	10/02/2017	General Book
	Available	CD/DVD (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus		29/01/2012	0.00	CD E 0404	VE001324	29/01/2012	10/02/2017	CD/DVD	C.1	มี CD - ROM
	Available	CD/DVD (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus		29/01/2012	0.00	CD E 0404	VE001325	29/01/2012	10/02/2017	CD/DVD	C.2	มี CD - ROM
	Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (English)	08/06/2006	775.00	HF 1009.5 C37I 2005	BG001178	26/01/2012	10/02/2017	General Book	C.1
	Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (English)	26/01/2012	775.00	HF 1009.5 C37I 2005	BG001759	26/01/2012	10/02/2017	General Book	C.2
	Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	General Shelves (English)	26/01/2012	775.00	HF 1009.5 C37I 2005	BG001760	26/01/2012	10/02/2017	General Book	C.3
	Available	CD/DVD (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: Media Service Counter	08/05/2012	0.00	CD E 0809	VE001333	09/05/2012	10/02/2017	CD/DVD		มี CD - ROM
	Available	CD/DVD (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: Media Service Counter	15/06/2006	0.00	HF 1009.5 C37I 2005	VE000793	07/05/2008	10/02/2017	CD/DVD
	Available	General Books (ENGLISH)	SPU Library, Chonburi campus	SPU Library, Chonburi campus	Floor 3: General Shelves (FOREIGN LANGUAGE)	10/03/2012	775.00	HF 1009.5 C37I 2005	B007766	10/03/2012	10/02/2017	General Book	C.4		Library of Congress Classification
	Available	General Books (ENGLISH)	SPU Library, Khon Kaen campus	SPU Library, Khon Kaen campus	General Shelves (English)	24/07/2008	697.00	HF 1009.5 C37I 2005	F057964	19/03/2013	10/02/2017	General Book		CD-ROM

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