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Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann.
Material type:
TextPublication details: Lincolnwood, IL : NTC Business Books, 1999Edition: 2nd edNotes: Includes index.Description: xiii, 274 p. : ill. ; 23 cmISBN: - 0844233072
- HD 59.2 G73M 1999
Contents:
Image : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Chonburi campus | General Books (ENGLISH) | Floor 3: General Shelves (FOREIGN LANGUAGE) | HD 59.2 G73M 1999 (Browse shelf(Opens below)) | Available | B000987 |
Total holds: 0
Includes index.
Image : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo
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