Marketing corporate image : the company as your number one product /
Gregory, James R.
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann. - 2nd ed. - Lincolnwood, IL : NTC Business Books, 1999 - xiii, 274 p. : ill. ; 23 cm.
Includes index.
Image : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo
0844233072
CORPORATE IMAGE.
HD 59.2 / G73M 1999
Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann. - 2nd ed. - Lincolnwood, IL : NTC Business Books, 1999 - xiii, 274 p. : ill. ; 23 cm.
Includes index.
Image : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo
0844233072
CORPORATE IMAGE.
HD 59.2 / G73M 1999