Marketing corporate image : (Record no. 92591)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01627cam a2200337 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170415123041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050821s1999 ilua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0844233072 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-CHN |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59.2 |
| Item number | G73M 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gregory, James R. |
| 9 (RLIN) | 69899 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing corporate image : |
| Remainder of title | the company as your number one product / |
| Statement of responsibility, etc. | James R. Gregory with Jack G. Wiechmann. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lincolnwood, IL : |
| Name of publisher, distributor, etc. | NTC Business Books, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 274 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. การตลาด |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Image : leading edge of corporate strategy--Establishing favorable market position : building public awareness and acceptance--Redefining the corporation : merger, takeover, and other reasons for name change--Freselling target markests : image and brand the inseparable duo |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CORPORATE IMAGE. |
| 9 (RLIN) | 46726 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wiechmann, Jack G. |
| 9 (RLIN) | 112458 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Table of contents |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/toc/mh041/98025043.html">http://www.loc.gov/catdir/toc/mh041/98025043.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/mh041/98025043.html">http://www.loc.gov/catdir/description/mh041/98025043.html</a> |
| 910 ## - ACQUISITION INFORMATION (SPU) | |
| Purchaser | งานบริการ |
| Accession date | 150607 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | nip 0607 |
| ผู้วิเคราะห์รายการ | nip 0607 |
| Cataloger's initials, CIN (RLIN) | nip 0607 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 21/08/2005 | 0.00 | HD 59.2 G73M 1999 | E100535 | 16/09/2010 | 10/02/2017 | General Book | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 18/06/2007 | 274.00 | HD 59.2 G73M 1999 | F056513 | 26/03/2009 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Chonburi campus | SPU Library, Chonburi campus | Floor 3: General Shelves (FOREIGN LANGUAGE) | 01/07/2004 | 1266.00 | HD 59.2 G73M 1999 | B000987 | 23/06/2005 | 10/02/2017 | General Book |