Brand asset management : driving profitable growth through your brands / Scott M. Davis.
Material type:
TextSeries: The Jossey-Bass business & management seriesPublication details: San Francisco : Jossey-Bass, 2000.Notes: Includes index.Description: xvi, 265 p. : ill. ; 24 cmISBN: - 0787950777 (pbk. : alk. paper)
- HD69.B7 D38B 2000
| Item type | Current library | Collection | Shelving location | Call number | Copy number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD69.B7 D38B 2000 (Browse shelf(Opens below)) | C.2 | Available | E103233 |
Total holds: 0
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| HD 69.B7 D34B 2001 Brand warfare : [book] 10 rules for building the killer brand ; lessons for new and old economy players | HD 69.B7 D36B 2006 Brands / [book] | HD69.B7 D38B 2000 Brand asset management : driving profitable growth through your brands / | HD69.B7 D38B 2000 Brand asset management : driving profitable growth through your brands / | HD 69.B7 D45C 2003 Creating powerful brands in consumer, service and industrial markets / [book] | HD 69.B7 D56N 2008 Nation branding : [book] concepts, issues, practice / | HD 69.B7 F83B 2008 Bib brand [book] |
Includes index.
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