Brand asset management : driving profitable growth through your brands /
Davis, Scott M., 1964-
Brand asset management : driving profitable growth through your brands / Scott M. Davis. - San Francisco : Jossey-Bass, 2000. - xvi, 265 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .
Includes index.
0787950777 (pbk. : alk. paper)
BRAND NAME PRODUCTS.
PRODUCT MANAGEMENT.
Brand name products--United States.
Product management--United States.
HD69.B7 / D38B 2000
Brand asset management : driving profitable growth through your brands / Scott M. Davis. - San Francisco : Jossey-Bass, 2000. - xvi, 265 p. : ill. ; 24 cm. - The Jossey-Bass business & management series .
Includes index.
0787950777 (pbk. : alk. paper)
BRAND NAME PRODUCTS.
PRODUCT MANAGEMENT.
Brand name products--United States.
Product management--United States.
HD69.B7 / D38B 2000