Brand asset management : (Record no. 92169)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01180cam a22003014a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250613000857.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050806s2000 caua 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0787950777 (pbk. : alk. paper) |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | D38B 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Scott M., |
| Dates associated with a name | 1964- |
| 9 (RLIN) | 112119 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand asset management : |
| Remainder of title | driving profitable growth through your brands / |
| Statement of responsibility, etc. | Scott M. Davis. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco : |
| Name of publisher, distributor, etc. | Jossey-Bass, |
| Date of publication, distribution, etc. | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 265 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 490 #4 - SERIES STATEMENT | |
| Series statement | The Jossey-Bass business & management series |
| -- | 88568 |
| 449 #0 - DEPARTMENT | |
| Department name | บางเขน. คณะบริหารธุรกิจ. หลักสูตรบริหารธุรกิจมหาบัณฑิต |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS. |
| 9 (RLIN) | 51706 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PRODUCT MANAGEMENT. |
| 9 (RLIN) | 49600 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| Geographic subdivision | United States. |
| 9 (RLIN) | 112120 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Product management |
| Geographic subdivision | United States. |
| 9 (RLIN) | 112121 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/bios/wiley042/00008013.html">http://www.loc.gov/catdir/bios/wiley042/00008013.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/description/wiley034/00008013.html">http://www.loc.gov/catdir/description/wiley034/00008013.html</a> |
| 856 4# - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Table of Contents |
| Uniform Resource Identifier | <a href="http://lcweb.loc.gov/catdir/toc/00008013.html">http://lcweb.loc.gov/catdir/toc/00008013.html</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 06/08/2005 | 1367.00 | HD69.B7 D38B 2000 | E100815 | 20/03/2012 | C.1 | 10/02/2017 | General Book | ||
| Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 08/01/2006 | 1367.00 | HD69.B7 D38B 2000 | E103233 | 26/09/2019 | C.2 | 10/02/2017 | General Book |