The regional multinationals MNEs and global strategic management / Alan M . Rugman
Material type:
TextPublication details: Cambridge : Cambridge University Press, 2005Description: xii,276 pISBN: - 0521842654hardback
- 0521603617paperback
- HD 2755.5 R83R 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
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General Book
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SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 2755.5 R83R 2005 (Browse shelf(Opens below)) | Available | F055382 |
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| HD 2755.5 D87C 1999 Cooperative strategy : competing successfully through strategic alliances | HD 2755.5 F47C 1994 The cultural dimension of international business / | HD 2755.5 I57 1999 The internationalization of the firm / | HD 2755.5 R83R 2005 The regional multinationals MNEs and global strategic management / | HD 2755.5 S54G 2002 Globalization : [book] capitalism and its alternatives / | HD 2755.5 T36I 1991 International business : [book] environments, institutions, and operations / | HD 2757.2 C52T 1933 The theory of monopolistic competition |
Includes appendix and index
Regional multinationals : the data--Two regional strategy frameworks--Regional and global strategies of multinational enterprises--Retail multinationals and globalization--Banking multinationals--Pharmaceutical and chemical multinationals--Automotive multinationals--Profiles of leading multinational enterprises--Analysis of the regional and global strategies of large firms
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