The regional multinationals MNEs and global strategic management /
Rugman, Alan M.
The regional multinationals MNEs and global strategic management / Alan M . Rugman - Cambridge : Cambridge University Press, 2005 - xii,276 p
Includes appendix and index
Regional multinationals : the data--Two regional strategy frameworks--Regional and global strategies of multinational enterprises--Retail multinationals and globalization--Banking multinationals--Pharmaceutical and chemical multinationals--Automotive multinationals--Profiles of leading multinational enterprises--Analysis of the regional and global strategies of large firms
0521842654hardback 1260 Bht 0521603617paperback
INTERNATIONAL BUSINESS ENTERPRISES
HD 2755.5 / R83R 2005
The regional multinationals MNEs and global strategic management / Alan M . Rugman - Cambridge : Cambridge University Press, 2005 - xii,276 p
Includes appendix and index
Regional multinationals : the data--Two regional strategy frameworks--Regional and global strategies of multinational enterprises--Retail multinationals and globalization--Banking multinationals--Pharmaceutical and chemical multinationals--Automotive multinationals--Profiles of leading multinational enterprises--Analysis of the regional and global strategies of large firms
0521842654hardback 1260 Bht 0521603617paperback
INTERNATIONAL BUSINESS ENTERPRISES
HD 2755.5 / R83R 2005