The regional multinationals MNEs and global strategic management / Alan M . Rugman
Material type:
TextPublication details: Cambridge : Cambridge University Press, 2005Description: xii,276 pISBN: - 0521842654hardback
- 0521603617paperback
- HD 2755.5 R83R 2005
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
|
SPU Library, Bangkok (Main Campus) | General Books (ENGLISH) | Floor 6: General Shelves (ENGLISH): H, J | HD 2755.5 R83R 2005 (Browse shelf(Opens below)) | Available | F055382 |
Includes appendix and index
Regional multinationals : the data--Two regional strategy frameworks--Regional and global strategies of multinational enterprises--Retail multinationals and globalization--Banking multinationals--Pharmaceutical and chemical multinationals--Automotive multinationals--Profiles of leading multinational enterprises--Analysis of the regional and global strategies of large firms
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