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Marketing strategy / O.C. Ferrell ... [et al.] [book]
Material type:
TextPublication details: Fort Worth, TX : Dryden Press, 1999Description: xx, 407 p.: ill. ; 26 cmISBN: - 0030248019 (pbk.)
- HF 5415.13 F47M 1999
| Item type | Current library | Collection | Shelving location | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
General Book
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SPU Library, Khon Kaen campus | General Books (ENGLISH) | General Shelves (English) | HF 5415.13 F47M 1999 (Browse shelf(Opens below)) | Available | E100353 |
Total holds: 0
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| HF 5415.13 D86P 2005 Principles of advertising & IMC / [book] | HF 5415.13 D86P 2008 Principles of advertising & IMC / [book] | HF5415.13 D862I 2002 IMC : using advertising and promotion to build brands / | HF 5415.13 F47M 1999 Marketing strategy / [book] | HF 5415.13 F47M 1999 Marketing strategy / [book] | HF 5415.13 F47M 1999 Marketing strategy / [book] | HF5415.13 F47M 2002 Marketing strategy / |
Includes bibliographical references and index
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