Marketing strategy / [book]
Marketing strategy / [book]
O.C. Ferrell ... [et al.]
- Fort Worth, TX : Dryden Press, 1999
- xx, 407 p.: ill. ; 26 cm.
Includes bibliographical references and index
0030248019 (pbk.)
MARKETING--MANAGEMENT.
Marketing--Management--Case studies.
HF 5415.13 / F47M 1999
Includes bibliographical references and index
0030248019 (pbk.)
MARKETING--MANAGEMENT.
Marketing--Management--Case studies.
HF 5415.13 / F47M 1999