Marketing strategy / (Record no. 88308)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01113cam a2200277 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170210194633.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230405s1999 txua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030248019 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SPU |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| -- | SPU-BK |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.13 |
| Item number | F47M 1999 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing strategy / |
| Statement of responsibility, etc. | O.C. Ferrell ... [et al.] |
| Medium | [book] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Fort Worth, TX : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 407 p.: |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT. |
| 9 (RLIN) | 34112 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 9 (RLIN) | 88042 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ferrell, O. C. |
| 9 (RLIN) | 88041 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | General Book |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | gam 0806 |
| ผู้วิเคราะห์รายการ | gam 0806 |
| 998 ## - STAFF NAME (SPU) | |
| ผู้ลงรายการ | sumon |
| ผู้วิเคราะห์รายการ | Nuch |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 05/08/2006 | 0.00 | HF 5415.13 F47M 1999 | PF000986 | 09/09/2014 | 10/02/2017 | General Book | |||
| Missing | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 30/06/2004 | 960.00 | HF 5415.13 F47M 1999 | F047427 | 16/05/2010 | 10/02/2017 | General Book | C.1 | ||
| Weeding | Available | General Books (ENGLISH) | SPU Library, Bangkok (Main Campus) | SPU Library, Bangkok (Main Campus) | Floor 6: General Shelves (ENGLISH): H, J | 23/04/2005 | 960.00 | HF 5415.13 F47M 1999 | E100352 | 16/09/2010 | 10/02/2017 | General Book | C.2 | ||
| Available | General Books (ENGLISH) | SPU Library, Khon Kaen campus | SPU Library, Khon Kaen campus | General Shelves (English) | 23/04/2005 | 960.00 | HF 5415.13 F47M 1999 | E100353 | 19/03/2013 | 10/02/2017 | General Book |